Sunday, 16 September 2012

today i love... topshop unique

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As one of high street giant Topshop's biggest fans, I've always rated their catwalk show as one of my fashion week highlights. But while in previous seasons they've focused on the wow factor above wearability and it was the spectacle I loved more than the clothes, A/W'12 saw a change in direction from the brand and it suddenly became a very serious contender among LFW's greats. So this season I'm really excited to see whether they've continued this new, more grown-up mood for S/S'13. As always you can live stream the show from their website from 3pm (and watch all the backstage build-up from 2pm). But this season Topshop has gone one step further, teaming up with Facebook to create a truly collaborative experience for the online viewer. For the first time you will get more benefits watching online than you would watching from the front row. They've followed in Burberry Prorsum's footsteps to offer the ability to shop the looks straight from the catwalk, but you can also customise them as you like, as well as buying the models' make-up and the show's soundtrack there and then. In addition you can snap freeze frames of the looks to share with your friends. Tune in from 2pm to get in on the action.

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