Saturday, 18 February 2012

today i'm inspired by... topshop newgen/ten

Video: /

This fashion week Topshop celebrates ten years of sponsoring up and coming designers through the British Fashion Council's NewGen scheme, and boy, do they know how to celebrate. There had been whispers about this stunning video for months, and now the final product is here it definitely lives up to the hype. Shot by Nick Knight, it showcases the stunning Karlie Kloss in the best of ten years worth of Topshop's NewGen collaborations with designers such as Christopher Kane, Mark Fast, David Koma and of course Mary Katrantzou. Stunningly shot and full to the brim with cutting-edge fashion, it's a visual wonder. I have to admit it's slightly painful for me to see all the pieces I let slip through my fingers over the years (darn you, bank balance), but I can't help but admire what the high street brand has achieved through the scheme. As part of the ten year celebrations, Topshop has gone back to 20 of its partnered designers and asked them each to design an exclusive tee for the website, all of which you can find here. Each tee costs just £30, with £7 going to homeless charity Centrepoint. Fashion, value and a good cause? As always, it's a recipe for surefire fashion success from Topshop.

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